Built for South African roads.
Verified traffic data that OOH can finally trust
The industry runs on outdated numbers
South Africa's OOH industry prices billions of rands in advertising on traffic data that's three to five years old. Manual counts cost thousands, happen once, and go stale immediately. Tallyd exists to replace guesswork with continuous, verified vehicle counts — 24 hours a day, every day.
One manual count versus continuous 15-minute monitoring. That's the gap we close.
What we hold true
Four principles that shape every product decision we make.
Measurement should be continuous, not occasional
Data should be verified, not estimated
Technology should be affordable, not exclusive
South African roads need South African solutions
250,000 minibus taxis. Load-shedding schedules. Rural LTE coverage. International systems weren't built for this.
Non-negotiable
Four commitments baked into every layer of the product.
We don't ship data we can't stand behind. Every detection is validated before it reaches your dashboard.
POPIA-compliant by design. No faces, no licence plates, no personal data. Only vehicle counts.
Enterprise-grade intelligence shouldn't cost enterprise prices. We built Tallyd to be accessible to every OOH operator in South Africa, not just the top five.
Offline resilience with local buffering. Your data is never lost, even when the network drops. Uptime target for every deployed unit.
Real data. Real time. No guesswork.
Bring verified data to your billboard portfolio
Talk to us about instrumenting your sites with continuous traffic intelligence.